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Accounting Apps Podcast | Accounting Technology | formerly Cloud Stories

“Cloud Stories is the world’s coolest accounting podcast” A guy on the Internet told me this once, and I choose to believe him!

The Cloud Stories podcast explores how business solutions integrate with online accounting software (Xero, MYOB and or QBO), and can, in turn, automate processes and improve productivity and profitability. By sharing Cloud Stories from the community listeners gain insights into how small businesses and advisory services can thrive in a brave new world of artificial intelligence, machine learning, and robots.

Over the years, Heather Smith has interviewed Accountants • Bookkeepers • Business Consultants • Cloud Advisors • Cloud Integrators • Developers • Small Business Owners • and Solution Providers • who have generously shared their own Cloud Story on the popular podcast.

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Jul 8, 2020

Today I’m speaking with Ian Christie, CEO & Founder of BOMA Marketing

In this episode, we talk about . . .

  • How the BOMA platform works, and how it intersects with Xero.
  • How businesses can differentiate themselves if they’re all accessing the same content
  • The impact on SEO if multiple businesses are using the same content.
  • How accountants and bookkeepers can support their clients through digital marketing
  • The origin story, and the lead up to and their huge launch at Xerocon.
  • How can they entwine digital marketing and their online presence, to help clients appreciate their value?

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