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Accounting Apps Podcast| formerly Cloud Stories | Accounting Technology

“Cloud Stories is the world’s coolest accounting podcast” A guy on the Internet told me this once, and I choose to believe him!

The Cloud Stories podcast explores how business solutions integrate with online accounting software (Xero, MYOB and or QBO), and can, in turn, automate processes and improve productivity and profitability. By sharing Cloud Stories from the community listeners gain insights into how small businesses and advisory services can thrive in a brave new world of artificial intelligence, machine learning, and robots.

Over the years, Heather Smith has interviewed Accountants • Bookkeepers • Business Consultants • Cloud Advisors • Cloud Integrators • Developers • Small Business Owners • and Solution Providers • who have generously shared their own Cloud Story on the popular podcast.

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Oct 11, 2023

Today I’m speaking with Ash Brown, the Founder & CEO of Empiraa.

Ash Brown, a former leader with 15 years of experience in SME management. Frustrated with the disconnect between business planning and execution, Ash created a solution to help businesses align their plans in a simple and effective way. With a strong belief that work should feel good, Ash is committed to making business simpler.

Company Profile 

  Empiraa is a business planning and execution tool that takes business planning out of decks and spreadsheets and creates actions around them that your whole team can work on together. Unlike project management tools, which are good for single tasks and projects, Empiraa actually creates vision in your business as you can see what is and isn't working across the business. This is how Empiraa helps you feel good about business.

In this episode, we talk about . . .

  • Adapting to new situations and building resilience. 

  • Career transitions and the development of a business plan execution platform 

  • Using Empiraa to streamline business operations. 

  • Leveraging AI in business growth and development. 

  • Using an accounting platform to provide coaching and advisory services. 

  • Fundraising and product development for a tech startup. 

  • Productivity tech tools. 

Empiraa Demo links


Empiraa/Partners Zapier

Empiraa Partner Portal

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From here, I suggest you join the Xero Mastermind group on Facebook for advanced conversations around the ecosystem. I suggest you  subscribe to the informative Accounting Apps newsletter which gives you a great overview of the ecosystem space.  I encourage you to connect with me on LinkedIn and subscribe to the Cloud Stories podcast.