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Accounting Apps Podcast| formerly Cloud Stories | Accounting Technology

“Cloud Stories is the world’s coolest accounting podcast” A guy on the Internet told me this once, and I choose to believe him!

The Cloud Stories podcast explores how business solutions integrate with online accounting software (Xero, MYOB and or QBO), and can, in turn, automate processes and improve productivity and profitability. By sharing Cloud Stories from the community listeners gain insights into how small businesses and advisory services can thrive in a brave new world of artificial intelligence, machine learning, and robots.

Over the years, Heather Smith has interviewed Accountants • Bookkeepers • Business Consultants • Cloud Advisors • Cloud Integrators • Developers • Small Business Owners • and Solution Providers • who have generously shared their own Cloud Story on the popular podcast.

Contact Heather:

Sep 11, 2017


Tracey is the founder of CloudCounting, a boutique Chartered Accountancy firm that specializes in eCommerce, and there was never a more passionate advocate for working in the Cloud. Tracey is a Registered Tax Agent, Chartered Accountant, Xero Gold Partner and MYOB Certified Consultant.

She recently spent a month in France with her husband and two children during the busiest month of the year … and survived! This is proof you can run your business anywhere using cloud products.
Tracey has worked in Big 4 accounting firms and now specializes in putting time back in the day for small to medium business.

Tracey has over twenty years’ experience working with clients implementing and advising on accounting systems. She’s passionate about helping you find the right accounting system for you.


  • Who’s a historical figure you’d like to have a coffee with?
  • Why did you move from Canada to Australia?
  • What inspired you to start your own accounting practice?
  • What services do you offer?
  • You’ve recently qualified as a tax agent – what was that process like for you?
  • You are very involved in the bookkeepers forum – now that you are a tax agent – will this change?
  • Who is your target market?
  • What was your most effective marketing strategy?
  • What has been your most effective marketing strategy?
  • Why are you niching in ecommerce?
  • What are some business tools you recommend to clients or use in your own business?
  • What’s one tip you can share with us about growing your team?
  • What’s your favourite part of your business day?
  • How can our listeners get in contact with you?


Connect with Tracey Newman at: