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Accounting Apps Podcast | Accounting Technology | formerly Cloud Stories

“Cloud Stories is the world’s coolest accounting podcast” A guy on the Internet told me this once, and I choose to believe him!

The Cloud Stories podcast explores how business solutions integrate with online accounting software (Xero, MYOB and or QBO), and can, in turn, automate processes and improve productivity and profitability. By sharing Cloud Stories from the community listeners gain insights into how small businesses and advisory services can thrive in a brave new world of artificial intelligence, machine learning, and robots.

Over the years, Heather Smith has interviewed Accountants • Bookkeepers • Business Consultants • Cloud Advisors • Cloud Integrators • Developers • Small Business Owners • and Solution Providers • who have generously shared their own Cloud Story on the popular podcast.

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May 15, 2024

Today I’m speaking with Sarah Lawrance, Founder & CEO of Hot Toast. In this episode, we talk about . . .

- Sarah Lawrance shares her journey from childhood fascination with business to becoming a Certified Practicing Accountant (CPA) and founding her firm Hot Toast
- Lawrance discusses her formative career experiences in Australia, London and fast-growth startups, and the inspiration for starting her own business
- Sarah describes her role as a CFO for rapidly growing businesses, helping clients scale through advisory services, reporting, and finance team development
- Sarah integrates technologies like G-Accon and SYFT to deliver data insights, and sees opportunities in AI and machine learning

"I'm a big fan of G-Accon. I really love that tool. It's such a beautiful little connector that we pull lots of data out. We use it with Google Sheets. The creatives love Google Sheets, and they love zeros. So to be able to just link those two up and then kind of manipulate those into our own kind of models is a massive win for us."

- When she could not find an age appropriate soccer club, she started her own women's soccer team. The team has since expanded to over 100 members in the eastern suburbs of Sydney.- Frustrated by a lack of female board opportunities she co-founded the Global Women's Accounting Influencers community
- The conversation covers mentoring the next generation, leveraging networks, and the power of community in the accounting industry


Contact details:

Sarah Lawrance

Hot Toast : 

Accounting Apps newsletter: http://HeatherSmithAU.COM

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