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Accounting Apps Podcast | Accounting Technology | formerly Cloud Stories

“Cloud Stories is the world’s coolest accounting podcast” A guy on the Internet told me this once, and I choose to believe him!

The Cloud Stories podcast explores how business solutions integrate with online accounting software (Xero, MYOB and or QBO), and can, in turn, automate processes and improve productivity and profitability. By sharing Cloud Stories from the community listeners gain insights into how small businesses and advisory services can thrive in a brave new world of artificial intelligence, machine learning, and robots.

Over the years, Heather Smith has interviewed Accountants • Bookkeepers • Business Consultants • Cloud Advisors • Cloud Integrators • Developers • Small Business Owners • and Solution Providers • who have generously shared their own Cloud Story on the popular podcast.

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Aug 11, 2021

Nick Houldsworth Exec GM Ecosystem of Xero joined me from the Xero offices in Auckland and we discussed the launch of the Xero App Store.

Initially, Nick explains what the Xero App store is, and the thinking behind it. He shares how the App Store will help match the right app with the right customer, and how this will work.

As you can imagine, when this announcement was made, there was a lot of discussion about it in the Xero Mastermind group, and I brought their higher level concerns and questions to the interview.

I should highlight that The Xero App store is now available in the UK, Australia and New Zealand, notably, it’s currently not available in North America.

What are your thoughts on the new Xero App store? I’ve heard a spectrum of opinions from the App Tech community. From shock, to suggesting the revenue share is too high, to the revenue share is fair. Someone commented if the revenue improves the API connections, then the engineers will save time on development, in turn reducing their expenses. Another said if it brings me, customers, I’m happy. Since Covid impacted conferences many within the App community have been asking how can we get in front of accountants, bookkeepers and small businesses. There are only so many webinars we can run? The vision of the Xero App Store is to help match the right app with the right customer and maybe while we’re in this pandemic, it fills that conference void, and like many businesses that have pirouetted, it is a new opportunity that we can all leverage and benefits from. If you want to continue the conversation jump into the thread on the Xero Mastermind Facebook page.

The interview was at a high level. I’ll drop into the show notes, links to resources that may provide further information. If you have further questions about how it will work, or impact you the team at Xero are happy to answer any of the questions we weren't able to cover. Reach out to them at

I’d like to take the opportunity to say thank you to Nick Houldsworth, Sarah Scott and the team at Xero who helped coordinate turning around an interview so fast.

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