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Accounting Apps Podcast | Accounting Technology | formerly Cloud Stories

“Cloud Stories is the world’s coolest accounting podcast” A guy on the Internet told me this once, and I choose to believe him!

The Cloud Stories podcast explores how business solutions integrate with online accounting software (Xero, MYOB and or QBO), and can, in turn, automate processes and improve productivity and profitability. By sharing Cloud Stories from the community listeners gain insights into how small businesses and advisory services can thrive in a brave new world of artificial intelligence, machine learning, and robots.

Over the years, Heather Smith has interviewed Accountants • Bookkeepers • Business Consultants • Cloud Advisors • Cloud Integrators • Developers • Small Business Owners • and Solution Providers • who have generously shared their own Cloud Story on the popular podcast.

Contact Heather:

Jun 22, 2022

I'm Heather Smith and welcome to Cloud Stories, a podcast exploring the Accounting and Business Apps community.

Stay up-to-date with the curated content I'm sharing by signing up for the Accounting Apps newsletter, available at https://HeatherSmithAU.COM 

As you will be aware, I strategically partner with a number of Accounting Apps in the community and one of them is FathomGeoff Baker, Global Head of Customer at Fathom joined me today.

Geoff has a unique and diverse background, with leadership roles in FMCG, Telco and, for the last 6 years, accounting software. He has managed multi-billion dollar budgets but is most at home in scale up companies, devising customer-centric strategies for growth and building high performing teams who love their work. Originally from the UK, Geoff lives in Brisbane, Australia with his wife, 3 daughters and two dogs.

Geoff Baker is currently Global Head of Customer at Fathom. Fathom exists to give clarity and confidence to the courageous people behind every business. We help businesses worldwide manage and track their financial performance through our best-in-class app of the same name: a powerfully simple, all-in-one financial analysis, forecasting, and reporting tool.

Bootstrapped in Brisbane in 2012, Fathom has grown to 80 people across our headquarters in Australia, and offices in the UK, the US, and the Philippines. We serve 70,000 customers worldwide, from small businesses to the world's biggest accounting firms.

In this episode we discuss:

  • Starting a side hustle of Australia’s first Tea Leaf Vodka out of a project while completing an MBA. 
  • In his role as Partnership Leads at Intuit, he was focused on Building, Partnering or Buying functionality for the Australian Intuit’s solution.
  • He shared the story of Fathom and what his current role entails
  • The optimal scenario for accountants offering advisory services to their client base.
  • Recent and up and coming releases within Fathom, including Reinventing forecasting, GSheets integration and Divisional Budgets

I hope you enjoy this episode of Cloud Stories and I want to remind you again that I strategically partner with Fathom.