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Accounting Apps Podcast | Accounting Technology | formerly Cloud Stories

“Cloud Stories is the world’s coolest accounting podcast” A guy on the Internet told me this once, and I choose to believe him!

The Cloud Stories podcast explores how business solutions integrate with online accounting software (Xero, MYOB and or QBO), and can, in turn, automate processes and improve productivity and profitability. By sharing Cloud Stories from the community listeners gain insights into how small businesses and advisory services can thrive in a brave new world of artificial intelligence, machine learning, and robots.

Over the years, Heather Smith has interviewed Accountants • Bookkeepers • Business Consultants • Cloud Advisors • Cloud Integrators • Developers • Small Business Owners • and Solution Providers • who have generously shared their own Cloud Story on the popular podcast.

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Sep 29, 2021

Today I’m sharing with you a panel discussion on the topic: Using online advisory services to increase your revenue from the Accounting and Finance Show Asia 2021. 

The panellists included:

  • Willy Tan, Managing Director, Forbis Accounting Pte. Ltd.
  • Henry Tan, Group CEO, Nexia TS
  • Will Farnell, Founder, Farnell Clarke /

Some of the areas the panellists and I explore include Online Advisory services currently offered, including Sustainability Advisory. How to get existing compliance clients to see the value in new advisory services? The impact the pandemic had on advisory services, and the always popular question, how do you charge for advisory services.

  • The pandemic drove firms to engage with their clients. It gave accountants something to talk to their clients about regularly. When the government stops giving you something to regularly talk to your clients about, what are you going to do to make sure you continue to talk with them?
  • The three P’s: Prepare mentally. Prepare strategically. Prepare sustainably. 
  • Freemium advisory content model: sharing basic advice and useful links on social media for free. For more in-depth advisory needs, the client is charged.
  • Volunteering services to charities has improved branding and increased referrals.

The session initially starts with an introduction from Laura Binns, Project Director at Terrapin, the conference organisers she hands over to me as host. 

The conference is organised by Terrapinn a global events company promoting innovation and technology. I encourage you to google them and register for any upcoming events that may be of interest to you. As many are currently running virtually, you have the opportunity to attend their global events!

Access the Accounting and Finance Show here:

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