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Accounting Apps Podcast| formerly Cloud Stories | Accounting Technology

“Cloud Stories is the world’s coolest accounting podcast” A guy on the Internet told me this once, and I choose to believe him!

The Cloud Stories podcast explores how business solutions integrate with online accounting software (Xero, MYOB and or QBO), and can, in turn, automate processes and improve productivity and profitability. By sharing Cloud Stories from the community listeners gain insights into how small businesses and advisory services can thrive in a brave new world of artificial intelligence, machine learning, and robots.

Over the years, Heather Smith has interviewed Accountants • Bookkeepers • Business Consultants • Cloud Advisors • Cloud Integrators • Developers • Small Business Owners • and Solution Providers • who have generously shared their own Cloud Story on the popular podcast.

Contact Heather:

Jul 25, 2018

James works with firms of accountants from around the world, helping them to become more profitable and maximize the value of their clients

James is the founder of GoProposal,  author of “Selling to Serve” and Director of My Accountancy Place. 

He is a sales and marketing expert, helping firms to scale their practice by giving more value to existing clients and converting new prospects at a higher rate for higher fees. He does this through challenging outdated pricing methods and mindsets, implementing powerful pricing and proposal systems and leveraging entire firms to sell more through consultative sales techniques.



  • The mindsets the keep most accountancy firms stuck.
  • Why they see themselves as different to other businesses and the challenges that creates.
  • Why selling is their ethical obligation.
  • The real business accountancy firms are in (and it's got nothing to do with finance.)
  • How I had a business that failed because I didn't have the correct finance function in place, which is the real reason I help accountancy firms to make sure their clients never end up in the position I did.
  • How being a magician taught me how to sell.